...The Bell System marketing strategy of vertical integration was supported
by state and federal regulators, along with a bevy of excuses...
...LECs could not refuse service to companies who chose "foreign attachments"
rather than the LECs' own terminal gear. The LECs were thus forced to sell
unbundled services at regulated prices, in order to support competition...
...Today's situation is remarkably analagous. With over thirty years of technological
progress since Carterfone, the network can be unbundled in a much more granular
manner....
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The ILECs are now gunning after Unbundled Network Elements. Number
one on their hit parade is local switching, arguably the least "necessary"
element for competition. But if you give an ILEC an inch, it will take
a mile. Their real position is more likely to be the one that the extreme-right
Cato Institute recently took, calling for all UNEs to be abolished promptly,
except that unbundled local loops would be allowed to linger for only three
years.
This type of silliness is not new, of course. ILECs have fought competition
every step of the way, and would be happy to roll the clock back. The
most important unbundling decision of all time was the FCC's 1968 Carterfone
ruling, which unbundled terminal equipment (PBX systems, modems, telephone
sets, answering machines, etc.) from switched telephone service. A
whole new industry, known especially in its early days (pre-1984) as "Interconnect",
was thus born.
Before Carterfone, LECs (they were all incumbent, of course) had monopolies
on telecom service and on the devices that connected to it. The Bell
System marketing strategy of vertical integration was supported by state
and federal regulators, along with a bevy of excuses: Competition for
"terminal equipment" would lead to "cream skimming" and harm universal service.
The "integrity of the network" had to be preserved. Investment would
be suppressed.
The LECs accepted a trade-off, of course: Their monopoly rents were
regulated, such that as a whole they achieved a target rate of return on
their "rate base" of undepreciated (underdepreciated is more accurate!) plant.
Economic efficiency, however, was not a goal; individual prices were
fatuous as industry accounting practices were designed for opacity, not transparency.
With Carterfone and the birth of terminal equipment competition in 1969,
the FCC recognized that unbundling was acceptable. Of course the original
Carterfone regime didn't take away bundled services. The network sans
terminal gear was available to the new "interconnect" companies, who often
claimed that the unbundled network services provided to their customers were
inferior to those provided to those who rented LEC terminals as well. The
LECs did not take this change easily. It was fought over in court for
years, finally settled when Telerent Leasing's case against the North Carolina
PUC and the Mebane Home Telephone Company (now called Madison River Communications)
got to the Supreme Court. The LECs' last gasp was in Congress, where Wyoming's
sole representative, Teno Roncalio, introduced the "Consumer Communications
Reform Act of 1976", a.k.a. the "Bell Bill", which, had it passed, would
have overturned Carterfone as well as the 1969 MCI decision
that had started the move towards long-distance competition. Even after
defeat, the Bells' biggest fans continued to carry on the torch. Until his
death a few years later, C. Ray Krause continued to pen phillipics against
what he perceived as a breakup of the network. The Cato Institute would
have been proud.
It is important to note what Carterfone actually required: LECs could
not refuse service to companies who chose "foreign attachments" rather than
the LECs' own terminal gear. The LECs were thus forced to sell unbundled
services at regulated prices, in order to support competition, rather than
deny service to those unwilling to play by the LECs' own preferred rules.
Eventually the FCC solidified its terminal equipment rules. First came
registration, which permitted unbundled terminal equipment (interconnect
gear) to be attached to the network without needless protective coupling
arrangements. A few years later, the Computer II decision completely
separated services from equipment, moving the embedded terminal gear into
a separate company that became AT&T Information Systems. Divestiture
coincided with its implementation, but Computer II was decided before divestiture
was even being openly discussed. The term "fully separate subsidiary" became
part of the lexicon, as the newly spun-off RBOCs were allowed to start such
subsidiaries from scratch to compete with AT&T and their own former installed
base.
Today's situation is remarkably analagous. With over thirty years of
technological progress since Carterfone, the network can be unbundled in
a much more granular manner. ILECs are required to sell UNEs to their
competitors at regulated prices which, following a court-blessed methodology,
are assumed to provide reasonable rates of return. ILECs are fighting
their battles before regulators, before the courts, and in Congress. I
think of the Dingell-Tauzin bill as "Teno's Ghost".
And the right response is not hard to imagine. An end to terminal equipment
competition would have been a disaster. Fully separated subsidiaries
were a big help; divestiture was a truly effective, if slightly blunt, instrument.
We can't go backwards. Today, the ILECs need to be split up,
offering UNEs on a uniform basis to their retail arms as well as to competitors.
Local loop competition is not going to be economically viable within
the foreseeable future; access to the loop, and to other monopoly UNEs, needs
to be structurally ensured.
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